Don’t let a bad label ruin your product, before it even gets started. As the title states, make sure your products attract prospective customers attention. How do you do that? Simple, with a great label that stands out amongst the competition. Come up with a great mascot, or object that matches your product, add some vibrant colors, and your product will be “screaming” for attention. If you don’t do this, your product will just be in line with all the others trying to be bought. So if you paid extra to have your product up there with the best, why not give it an extra “punch” for visibility.
Consumers remember vibrant colors, or unusual mascots for products, and come back for more. They just remember to look for your label, and grab up your product, so make sure to enhance your product with a really great label. Some examples of great mascots or objects are, “Tony the Tiger”, “Mr. Clean”, “Leprechaun from Lucky Charms”, and many more. You will have to make sure that whatever you go with, does not insult, or offend anyone from any age, sex, religion, or culture, or all that hard work will go down the drain.
Now that you have a design in mind, it is time to make labels, or stickers for your product. Software is available to use with computers in conjunction with your copier. You will have to spend hours installing said software, then reading up how to use it. You will also need a multipurpose copier, or you will constantly have to switch out the inks needed, for your label, as well as the specific paper you will need. There will also be trial and errors printing to make sure the label is aligned, sized, and colored appropriately for the product. Don’t forget, you will need different sized labels for each product size as well. This can be quite time consuming. Wouldn’t time be much better spent, with customer service, marketing, and production?
Hiring a professional custom sticker printing service, is a better option for making labels. The professionals will help you design your label, and generally already know what does and does not offend consumers. Printers also already know software and how to best utilize labels. They have multitudes of colors, textures, and designs to really make your product stand out. They will be able to mass produce all the sizes you need, in all the colors, in a relatively short amount of time.
Most small businesses worry about the cost of using printing services. When you weigh the costs, of buying all the equipment you need, and time put in, using a professional service is a much better way to go. Printers don’t require large orders to make it more affordable. They know you will be back if the label is great, so don’t waste valuable employee time making your own labels, have it done professionally. You can just keep reordering as needed, and concentrate on building your business!
